Smart devices like thermostats, security systems, and even blenders are taking advantage of the ability to engage with customers through voice technology. Brands are embracing it too and voice is quickly becoming a key element in their marketing strategies. Alexa Skills takes things to a whole new level and allows brands to engage with their customers in creative ways.

Here are a few unique Alexa Skills that major brands have developed:

Tide

Tide created The Tide - Stain Remover Skill to help you tackle pesky stains. Spilled coffee? Smeared ink? Tide has you covered. Just tell Alexa, "Alexa, ask Tide how to clean a grease stain." You’ll instantly receive step-by-step stain removal instructions. Easy, right? They have solutions for more than 200 specific stain types.

Starbucks

Starbucks is making it even easier to order your “usual” drink. Simply login with your Starbucks account and choose your preferred store and order. Then ask Alexa, “Alexa, tell Starbucks to start my order.”

Nest

With the Nest Thermostat skill, you can tell Alexa to change the temperature of your home using your voice. Just say commands like: “Alexa, increase the living room temperature by 2 degrees” or “Alexa set the kitchen to heat mode.”

Diageo

Diageo’s Happy Hour Skill is available on Amazon Alexa-enabled devices for those who are 21 and over. Whether you’re looking to make the perfect old fashioned or a refreshing mojito, the Happy Hour Skill can help. Be sure to ask Alexa, “what is Snoop Dogg’s favorite cocktail?”

Dominos

Ordering your favorite pizza has never been this easy. Domino’s Alexa Skill allows you to build a new order from scratch, place an easy order, or reorder your most recent order. You can even track the delivery status. Just say, “Alexa, ask Dominos to track my order,” to find out if your pizza is out for delivery.

Uber

Simply say, “Alexa, ask Uber to request a ride,” and an UberX will be there in minutes. You can also request for different car types, change your pickup locations, check on ride status, or cancel your ride.

Hellman’s

Hellman’s Best Recipe Skill will actually make your dinner decisions for you. This Skill provides recipe ideas for ingredients that you have on hand. Simply tell Alexa, “Alexa, ask Best Recipes what's for dinner,” and receive meal inspiration. Plus, you can send the recipe to your email and save it for later.

Philips

Philips Hue Alexa Skill allows you to interact with your Philips Hue lights, rooms, and scenes. You can create default scenes in the Philips Hue app and then tell Alexa simple commands like, "Alexa, turn on Energize in the Kitchen.”

Alexa Skills allow consumers to be completely hands-free and easily complete tasks and find solutions with just their voice. Next time you need help ordering a quick coffee or removing a tough stain, don’t be surprised if sponsored messages from Starbucks or Tide play through your smart speaker.

Which Alexa Skills are your favorite? Chat with us on Twitter!

Categories: Audio Advertising, Fun Reads

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