We all know how important an elevator pitch is, so I thought it would be a good challenge to explain programmatic radio advertising in less than 160 characters.
Here goes nothing...
Programmatic radio advertising automates the buying and selling of ad inventory as well as the decision-making process through the use of algorithms.
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Programmatic tech has revolutionized media buying by bringing automation to what has traditionally been a manual process (spreadsheets, phone calls, etc.).
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Programmatic radio buying eliminates inefficiencies in the media planning and buying process, bringing buys to market faster and more cost-effectively.
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Programmatic radio buying is an automated way to plan and buy radio advertising more cost-effectively and with better targeting, data, and insights.
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I might be able to explain programmatic radio in 160 characters, but there's a lot more that you should know about it. Our Radio Buying Quick Start Guide is the perfect place to start.
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