We all know how important an elevator pitch is, so I thought it would be a good challenge to explain programmatic radio advertising in less than 160 characters.
Here goes nothing...
The definition of programmatic radio advertising:
Programmatic radio advertising automates the buying and selling of ad inventory as well as the decision-making process through the use of algorithms.
Introducing media buyers to programmatic radio advertising:
Programmatic tech has revolutionized media buying by bringing automation to what has traditionally been a manual process (spreadsheets, phone calls, etc.).
Talking your boss into using programmatic radio advertising:
Programmatic radio buying eliminates inefficiencies in the media planning and buying process, bringing buys to market faster and more cost-effectively.
Pitching programmatic radio advertising to your clients:
Programmatic radio buying is an automated way to plan and buy radio advertising more cost-effectively and with better targeting, data, and insights.
I might be able to explain programmatic radio in 160 characters, but there's a lot more that you should know about it. Our Radio Buying Quick Start Guide is the perfect place to start.
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