We all know how important an elevator pitch is, so I thought it would be a good challenge to explain programmatic radio advertising in less than 160 characters.

Here goes nothing...

The definition of programmatic radio advertising:

Programmatic radio advertising automates the buying and selling of ad inventory as well as the decision-making process through the use of algorithms.

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Introducing media buyers to programmatic radio advertising:

Programmatic tech has revolutionized media buying by bringing automation to what has traditionally been a manual process (spreadsheets, phone calls, etc.).

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Talking your boss into using programmatic radio advertising:

Programmatic radio buying eliminates inefficiencies in the media planning and buying process, bringing buys to market faster and more cost-effectively.

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Pitching programmatic radio advertising to your clients:

Programmatic radio buying is an automated way to plan and buy radio advertising more cost-effectively and with better targeting, data, and insights.

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I might be able to explain programmatic radio in 160 characters, but there's a lot more that you should know about it. Our Radio Buying Quick Start Guide is the perfect place to start.

What's your programmatic radio advertising elevator pitch? Tweet us

Categories: Audio Advertising, Fun Reads


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