Audio advertising is finding its groove. Streaming has taken off with popular platforms like Spotify and Pandora, voice technology is booming thanks to companies like Amazon, and AM/FM radio still reaches more people than Facebook and Google.
Smart devices like thermostats, security systems, and even blenders are taking advantage of the ability to engage with customers through voice technology. Brands are embracing it too and voice is quickly becoming a key element in their marketing strategies. Alexa Skills takes things to a whole new level and allows brands to engage with their customers in creative ways.
We've been hard at work building our new website, and we'd love for you to take a look around.
I ventured into this industry not to be a salesperson but to be an educator. To take problems, look at them differently, and come up with creative and innovative solutions. I wanted to push the boundaries of what is possible within the world of advertising and teach others about those possibilities.
Last year, we shared news about Jelli’s growth and today we are celebrating the first full year in our Boise office. Can you believe it has already been a year?!
The NAB Show is the ultimate event for anybody in radio and TV broadcasting and tech. It shows us what’s new, what’s coming, and how the world is consuming it. Our team spent a few days (powered by a lot of coffee) taking it all in. Here are a few highlights:
Categories: AR, NAB, Radio, Broadcasting Conference, Event highlights, Events, Machine Intelligence, Media Event, Media tech, NAB highlights, NAB Show, tech conference, Broadcast, Radio and TV, Voice, VR
What do you get when you combine a tech conference, rockstars, and video games? Your answer probably wasn’t “a former Nine Inch Nails band member” but that’s okay.
Categories: audio and gaming, treefort, Events, gameplay audio, gaming, hackfort, keynote speaker, rockstar, tech conference, treefort music festival, video games, digital humanities, robin finck, video game scores
Every March, tech culture enthusiasts gather in the mountain west town of Boise, Idaho to take part in an exchange of tech talk and forward thinking at Hackfort. This digital humanities conference is part of Treefort Music Festival— and it’s awesome!
You’ve heard it over and over again that with the rise of voice assistants, there’s more pressure for advertisers and agencies to communicate with consumers via audio. For brands that are willing to try new things and get creative, audio is a big opportunity to reach more people than ever before. Radio alone reaches more than 245 million people weekly, that is larger than both Facebook and Google.
Categories: Advertising Tips, Audio Advertising, Audio Ads, Audio Creative, Audio Revolution, Audio Strategy, IoT, Media Buying, Personalized Ads, Radio Advertising, Sonic Branding, Why Radio, Radio Strategy, Sonic Brand
The average human attention span is eight seconds. That isn’t a very long time.