Over the last 10 years, Jelli has made a big impact on the radio industry. Back when we started, Google Chrome had just launched and Netflix was still shipping DVDs in the mail. A lot has happened over the last decade— especially in the world of audio technology.
At Jelli, we work with some amazing media partners and as a result of those relationships, our Technical Operations team recently took a field trip to Townsquare Media, the third largest owner of radio stations in the US. Townsquare Media's radio stations are part of Expressway from Katz, the programmatic radio marketplace on Jelli SpotPlan. We decided to visit Townsquare Media's Boise office to help them complete their on-boarding process of the Jelli RadioSpot appliance, our SSP (supply-side platform) for radio broadcasters to manage ad operations.
Whenever something becomes a buzzword in business or tech, it’s easy to misunderstand it. In recent years, programmatic advertising has been getting a lot of attention and has become one of those widely used phrases.
Are agencies going to embrace automation or get left behind?
We often talk about how hot audio is, but you might be surprised by radio's renaissance. After all these years, radio still dominates the reach game with a seldom noticed advantage over other mediums — even television and the internet behemoths. Ninety-two percent of Americans tune in to radio each week compared to 89% for television. And that’s before adding other audio advertising formats to the mix.
Categories: Audio Advertising
At Jelli, we like to set big company goals. Naturally, we tend to go above and beyond because we are an excited bunch of people. It's part of our quirky, Jelli charm. Haymaker is one of those lofty goals.
We’re all about audio advertising and we want to share what we love. Here is a list of audio advertising thought leaders that every agency and brand should be following if they want to keep up with what’s happening in the space.
Audio advertising is finding its groove. Streaming has taken off with popular platforms like Spotify and Pandora, voice technology is booming thanks to companies like Amazon, and AM/FM radio still reaches more people than Facebook and Google.
Categories: Audio Advertising
Smart devices like thermostats, security systems, and even blenders are taking advantage of the ability to engage with customers through voice technology. Brands are embracing it too and voice is quickly becoming a key element in their marketing strategies. Alexa Skills takes things to a whole new level and allows brands to engage with their customers in creative ways.
I ventured into this industry not to be a salesperson but to be an educator. To take problems, look at them differently, and come up with creative and innovative solutions. I wanted to push the boundaries of what is possible within the world of advertising and teach others about those possibilities.
Categories: Jelli News