What happens when you combine a Silicon Valley engineering team (Jelli) with America's number one audio company (iHeartMedia)? AdBuilder. Building iHeart AdBuilder has been quite the journey for our team. We put all of our resources into this platform because we really believe in it.Historically, radio hasn’t been a simple advertising option for small businesses and we wanted to change that! Radio reaches 9 out of 10 Americans every month, but until now, it wasn't easily accessible to small businesses. For the first time, radio advertising is completely self-service and as easy to buy as Facebook. AdBuilder launched in Beta last September and was available in 50 markets across the United States until early this spring. Today, small businesses can affordably connect with their customers across all iHeartRadio stations in every market with just a few clicks.
The editors of AdExchanger recently announced the finalists of the 2020 AdExchanger Awards, the best of the year in digital media. The AdExchanger Awards submissions are judged by an esteemed panel of industry experts each spring and we are honored to be in the running for AdBuilder!
Innovation In Audio
With the rise of podcasts, streaming platforms and voice-activated devices, audio is rapidly becoming a crucial medium to engage with consumers. This award recognizes companies that have innovated their approach to the new world of audio, whether by experimenting with new ad formats or employing cutting-edge, data-driven buying methods.
Here are this year's Innovation In Audio AdExchanger Award finalists:
- iHeart AdBuilder – Self Serve Radio Advertising for Small Business Powered by Jelli, the Only Programmatic Solution for Radio (iHeart AdBuilder and Jelli)
- AdsWizz: Unleashing the Power of Audio (AdsWizz)
- Propel and Pandora design a multi-dimensional audio experience (Propel and Pandora)
Congratulations to all of the finalists! We've always said that the future is audio and we're proud to introduce you to a new product that makes radio advertising accessible to everyone. To learn more about AdBuilder, take a look at our new web page or visit iheartadbuilder.com.