Technology has changed people's listening habits, but radio remains the dominant medium that people use to consume audio content. Roughly half of all audio listening (43%) still occurs on broadcast radio. That's 11 times more than ad-supported Pandora and 22 times more than ad-supported Spotify.
Broadcast radio's leading position among other ad-supported audio spans all major demographics. Even among Millennials, radio secured three times the share of ad-supported audio time.
The good news is that radio is now easy to buy so you don't have to miss a beat. By eliminating inefficiencies in the media planning and buying process, you can bring buys to market faster and more cost-effectively. Whether you're working from home or in the office, SpotPlan is a self-serve solution to add radio to your marketing campaigns.
Radio Buying Quick Start guide
Radio advertising has its own language which can feel like a barrier to entry for digital marketers. Last year, we shared an ebook with everything you need to know to get started with programmatic buying and we just released a new edition. We packed our updated guide with digestible content that will kickstart your radio advertising experience, including: recent data, a detailed glossary of terms, and helpful radio buying tips.
Technology like SpotPlan connects the dots between the impressive reach of broadcast radio and the granular insights of digital buying. Download our 2020 Radio Buying Quick Start Guide and discover how to turn up your audio strategy.