Today our CEO Mike Dougherty is happy to join The Timothy Call (http://www.thetimothycall.com/) to discuss current state of programmatic advertising for broadcast radio, and strategies for sales executives to succeed in this new era.
The talk is titled: “The Return of Radio: How the Oldest Broadcast Medium is Being Reinvented for 21st Century Marketers.”
Topics will include:
- What is programmatic advertising?
- How does it apply to radio?
- What does programmatic mean for selling radio and how do sales teams take advantage?
Here is a primer on opportunities in radio from the Timothy Call’s blog.
