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2018 Midterm Elections Powered by Audio

Midterm elections are around the corner but there's still time to embrace the power of audio. Radio is seeing a comeback across all advertising, not just...

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The New Generation of Audio

Last week, we shared a post recapping a few of the themes at the 2018 NAB Radio Show. One of those themes was the fact that Generation Z doesn’t think...

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15-Second Radio Ads Are Here!

Things just keep getting better! You've always been able to book 30 and 60 second spots in SpotPlan, but you can now book 15-second spots in the...

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Programmatic Advertising in Plain English

Whenever something becomes a buzzword in business or tech, it’s easy to misunderstand it. In recent years, programmatic advertising has been getting a lot...

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2 QUESTIONS AGENCIES MUST ANSWER TO TRANSFORM THEIR BUSINESS

Are agencies going to embrace automation or get left behind?

We often talk about how hot audio is, but you might be surprised by radio's renaissance....

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8 Must-Follow Audio Advertising Thought Leaders

We’re all about audio advertising and we want to share what we love. Here is a list of audio advertising thought leaders that every agency and brand...

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Audio Advertising is Your Brand's Secret Weapon

Audio advertising is finding its groove. Streaming has taken off with popular platforms like Spotify and Pandora, voice technology is booming thanks to...

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“Alexa, how do I interact with my customers?”

Smart devices like thermostats, security systems, and even blenders are taking advantage of the ability to engage with customers through voice technology....

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Pushing the Boundaries of Advertising with Radio

I ventured into this industry not to be a salesperson but to be an educator. To take problems, look at them differently, and come up with creative and...

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