Things just keep getting better! You've always been able to book 30 and 60 second spots in SpotPlan, but you can now book 15-second spots in the iHeartMedia Private Marketplace as well.
When are 15-second ads helpful? We thought of a couple of instances where 15-second spots make the most sense.
Use 15-second ads when:
- Your message is simple. If you have a short, powerful message, but don't feel the need to write a long ad. If your statement is impactful, 15-seconds is plenty of time to win over your audience.
- You want focused attention. It is easy to hold someone's attention for 15-seconds. This is especially important if you want them to take action after hearing your ad.
- Your competitors aren't advertising. If you're the only one in your category that is advertising on the radio, it's easier to stand out. You will easily be the first name that your customer thinks of when they are in the market for what you sell if you keep a cadence of 15-second ads.
Ready to check it out? Log in to SpotPlan to see available inventory and book your first 15-second programmatic radio ad.